Marketing

Dec 18. 2017

4 unique Christmas campaigns that will put you in a holiday mood

vianočné kampane

Some of them are annoying, some of them will attract you.... that are Christmas campaigns. Most shops and brands have to prepare for Christmas in advance and think about their strategy and campaigns that people will like. These brands are/were certainly successful...

 

1. Budweiser: #HolidayBuds 

Three years ago – for Christmas 2014 – Budweiser launched a holiday social media campaign title #HolidayBuds, in which "everything old became new again". The company made more than 10 000 limited edition bottles with design from 1918, 1933 and 1969 just for the holidays. They also made vintage wooden crates of 18 bottles of beer.  
 

christmas campaigns Budweiser
                                                                                    Source: Twitter.com.
 

Budweiser then wen on a social media blitz, urging everyone who bought the vintage beer to post photos on social media with the hashtag #HolidayBuds. The campaign worked because the company cleverly used the holidays to go retro, which enabled it to draw on its rich history.  
 

Budweiser tweet
                                                                                      Source: Twitter.com.
 

2. Starbucks: #Redcup 

For years now, Starbucks has launched a holiday campaign built around its iconic red cups that are only available during the yuletide season.
 

christmas cups Starbucks
                                                                                      Source: Vox.com.
 

In 2016, however, Starbucks decided to let customers get imaginative and design their own red cups and post the results on their Instagram accounts. After receiving more than 1 200 submissions from six countries, the coffee giant chose 13 designs from customers throughout the whole world (for instance: Germany, New York and others).  

 

christmas campaigns Starbucks
                                                                                         Source: Instagram.com. 

 

This year the company didn't choose the red design, but create a nice & fresh design with red and white colours. We really like it! :)  
 

Starbucks tweet
                                                                                Source: Twitter.com.
 

3. McDonald's: #ReindeerReady 

Christmas might all be about the presents but one little girl - in commercial - is determined to make sure Santa's reindeers will not be left out.  
 

 

The girl doesn't want to eat her last carrot stick because she wants to give it to Santa's reindeer. Then later her older brother lets her know that there is not just one reindeer which Santa relies on. So dad and daughter embark on a late-night journey to one of the fast food chain's. :) 

 

4. Garnier: "All I want for Christmas is..."  

In 2010 L'Oreal's cosmetic brand Garnier introduced a new Christmas campaign for women. It was probably inspired by Mariah Carey's "All I want for Christmas is you", which is especially popular among women and therefore attract them at first glance. 
 

vianočné kampane Garnier
                                                                                   Source: Behance.net.
Michaela

Michaela

Marketing manager

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